Challenge: Provide an email for men, ages 28-45, about the upcoming fall sweater event that compels them to freshen up their wardrobe. They want convenience and savings, and the goal is to have them attend the in-store sale. 

Approach: This email has an urgent, promotional tone to both have a higher click-through rate, and knowing the reader has to be motivated enough to go to the physical store for the 3-day sale. The key benefit I focused was on the desire to relax and enjoy the fall. These sweaters will do that. Stating the name brands and big discounts help drive that home, and motivate the audience to act.