Challenge: Simply Healthy Steamed Vegetables were designed to help busy moms provide a healthful dinner for their children. The goal was to introduce the new product, and also offer a $2 off coupon to try it out. 

Approach: This ad offers the dinner solution moms have been looking for, in a friendly, approachable tone. I wanted to show the health and convenience benefits of this dinner solution, making it easy to prepare in the hassle of the evening. The features are also clear, and the action simple - clip the coupon to save.